As one of the world's greatest capital cities, London is a vibrant, multicultural metropolis at the epicentre of UK politics, business and culture. The city's diversity is one of its greatest attractions and is evident on every street. Its famous cultural life is extraordinarily broad and boasts world-class art galleries and theatres, and thriving film, music and fashion scenes. It is a mecca for shopaholics and boasts legendary markets, independent boutiques and flagship chain stores by the dozen.

The city's thriving financial and business sector is home to 33% of the European HQs of global Fortune 500 companies, and over 30% of the world's currency exchanges take place in London - more than in New York and Tokyo combined.

Continually changing, developing and regenerating, London is an evolving city alive with excitement and opportunity. Its many green spaces become a hive of activity during sunny days, when cosmopolitan pavement cafes swarm with customers soaking up the convivial atmosphere. In the colder months, there's no shortage of indoor possibilities, from cosy pubs to international theatres, as the 24/7 city provides ample entertainment for all tastes.

For sports fans, there's no better place to be, not least because of the Olympic Games, which London is due to host in 2012 - the first city in the world to hold the summer Olympics three times.